- Global rating average: 5.0 out of 5
Food is a quick source of pleasure.
Today I want to designate such a function of food as PLEASURE.
Food is the easiest and most affordable source of pleasure!
When we ate something that is tasty for us: salted, sweet or protein, in the ancient part of the brain, the one that was formed during a long evolutionary period, there are positive emotions and this program of reaction to a pleasant food for the body is innate.
Expand what it means to taste good in terms of our biology:
Tasty - it means eating something that is necessary for our active life,but it is always either a building material, what proteins are, or energy - glucose (sweet).
So, what's next with positive emotions.
Further, positive emotions (emotional signals) with the help of the hormone dopamine (this is the most important hormone of our good mood, as well as the motivation of our behavior) rise into the cortex of the big hemispheres and there is already a process of remembering the behavior that gave us a tasty piece of food.
Consider this theory on the example of the popularity of McDonalds.Once you tasted an appetizing piece of hamburger and your brain received its dose of hormone high, this mechanism added the brain fixing the way to get positive emotions, namely at the checkout at McDonalds.
So now the brain knows for sure that you can get tasty food by paying at the checkout counter at McDonalds. To help marketing McDonald's, the features of our "primitive" part of the brain (it is also called reptilian) still go: smells, a signal red letter M, popular music slogans - all this starts the search mechanism for food along an already familiar path.At the same time, what is interesting, it is not necessary to experience hunger.
So, what we get - in the brain there are already previously worked out schemes for obtaining a good mood.
A friend can betray her husband to offend, a film may not like, but a sandwich or a chocolate bar is always predictably tasty, which means that positive emotions are guaranteed!